An illustrated exploration of the story behind Fendi, one of the finest and most celebrated luxury brands in the world.

Founded in 1925, Fendi is a luxury brand rooted in elegance and experimentation.

Renowned for its attention to detail, innovative design and signature 'double F' logo, the family firm has conquered the fashion industry and acquired cult status among celebrities and fashionistas with the iconic Croissant, Peekaboo and Baguette 'It' bags.

Through stunning photographs and expert text, Little Book of Fendi tells the story of one of Italy's oldest fashion dynasties, from the Fendi sisters, early days of fur and Dolce Vita period, to Karl Lagerfeld, Kim Jones and a global empire that remains as deeply embedded in popular culture as it ever was.

About the Author:

A stylist and journalist specializing in fashion and beauty, Laia Farran Graves has also worked for such publications as Vogue, InStyle, Glamour, Marie Claire and the Sunday Times Style magazine. Laia lives in London, England.

An insider’s guide to Rome from the famed fashion house — what to see, where to eat, and how best to enjoy the Eternal City.

Fendi’s fashionable and cultural experts help you discover the best of Rome like a local through a series of themed walks that take you to the best places to shop, eat, have fun, and rejuvenate and spoil yourself. Whether you’re looking for art, fashion, or simply a beautiful park to sit and relax in, this quirky yet comprehensive guide covers everything from the classic to the unusual, ancient to modern, and everything in between. There is something for everyone, whether you prefer to visit aristocratic galleries or Caravaggio’s haunts, scout the local markets, or dance the night away at one of the city’s top nightclubs. The walks are filled with interesting history, trivia, suggested music playlists, and advice on the best places to try some Roman specialties.

Accompanied by Fendi, one of the oldest fashion houses of the capital, Rome is seen with one eye on art and history and the other on palatable pleasures and secret places that only the Romans know. Enclosed with the guide is a map of Rome, a series of fun stickers, and a lined section in the back to take notes on your favorite experiences.

About the Author:

Fendi is a fashion house that began in Rome in 1925. Deeply tied to the city, the maison actively contributes to the protection of Rome’s historic and artistic heritage.

An enchanting exploration of the creative inspiration of the Bloomsbury Set on Kim Jones’s artistic direction of the fashion house Fendi.

In September 2020, Kim Jones was named head of Fendi’s couture and womenswear, marking a new era for the Italian brand. This publication examines Jones’s relationship to the legendary Bloomsbury Set: the early twentieth-century community of British writers, intellectuals, and artists, including Virginia Woolf, Duncan Grant, and Vanessa Bell, who inspired the collection and his creative process.

Enriched by ethereal photographs by Nikolai von Bismarck, this book spotlights the iconic landmarks of the Bloomsbury Set and Fendi. Beginning with Charleston House, Knole House, and Sissinghurst Castle in England, then travelling to the set of haute couture in Paris, the volume comes full circle at Rome’s Villa Medici and Villa Borghese — where the histories of Fendi and the Bloomsbury Set meet. Diverse photographic methods such as Polaroid, traditional film, and Super-8 film stills bring Jones’s creations to life, as well as reflect the Bloomsbury Set’s experimental techniques, while his eternal muses, including Christy Turlington, Demi Moore, Gwendoline Christie, Kate Moss, and Naomi Campbell, conjure the poetry of the present. With letters, diary entries, and excerpts from Bloomsbury members, this exquisite book will appeal to aficionados of fashion, literature, and photography

About the Authors:

Fendi is an Italian fashion brand established in Rome in 1925. Kim Jones is the creative director of Dior Men and the artistic director of Fendi’s couture and womenswear. Nikolai von Bismarck is a photographer specializing in portraiture, reportage, and fashion. Professor Mark Hussey is a Bloomsbury Set scholar at Pace University. Jerry Stafford is a writer and the creative director of Premiere Heure.

This is the first book to focus on the Fendi Baguette. Launched in 1997, the so-called Fendi Baguette instantly became one of the most popular and most important accessories of the decade, earning Fendi the Fashion Group International award for accessories in 2000 and creating an enduring style icon that women the world over coveted and collected with passion. 

This gorgeously illustrated book celebrates the Baguette — a story of craftsmanship, artisanship, connoisseurship, and design. A deceptively small, simple handbag to be carried under the arm like the French loaf from which it takes its name, the Fendi Baguette has been produced in more than 700 models. Some are simple and understated, while others feature unique or deluxe materials, such as embroidery, sequins, beading, leather, fur, or crocodile skin. 

Some are embellished with precious stones, while others are wild, limited-edition works of art designed by artists such as Damien Hirst, Richard Prince, and Jeff Koons, making the Fendi Baguette a fashion must-have discreetly tucked under the arms of the most iconic women of our times.

About the Author:

Silvia Venturini Fendi is the creative director of Fendi’s accessories, menswear, and kidswear lines and represents the third generation of the founding family of the historical maison. Achille Bonito Oliva is an Italian art critic, professor, and curator. Paola Antonelli is a senior curator in the department of architecture and design at the Museum of Modern Art, New York. Quirino Conti is an Italian architect, costume and stage designer, and fashion writer. Sophie Fontanel is a journalist and writer. Pearl Lam is a curator, dealer, and private collector of contemporary Chinese art. Sarah Jessica Parker is an actress who famously collected Baguettes in her role as Carrie on Sex and the City. Dana Thomas is a fashion and culture journalist. Banana Yoshimoto is an award-winning Japanese writer whose works have been translated and published in more than twenty countries.